Creating Space for Creative People
Los Angeles is a city with a growing population and is the home or second home for many wealthy individuals. In turn, Beverly Hills / Bel Air / Holmby Hills have some of the most exclusive addresses in the world. The super wealthy are becoming wealthier and, as they have proved in London and New York, they are willing to pay a premium for distinctive properties.
It has become clear to us that even though there are a lot of large homes in the Beverly Hills/ Bel Air/ Holmby Hills area, the vast majority have very poor finishes and no sophistication in their design. We believe that we can leverage our experience gained in developing for demanding luxury brands and create a product that is not present on the market at the moment (with a few exceptions).
Our experience in developing properties for some of the major fashion brands in the world has enabled us to understand the high-end luxury market very well, and we now feel that we can apply this knowledge to the high-end residential market in Los Angeles. When we have developed residential in the past, we not only achieved record prices for the area, we were also able to attract very sophisticated clients.