Creating Space for Creative People
ESTATE FOUR's commitment to crafting elegant, practical, urban environments for many leading brands was initially developed in an inspiring part of Milan, creating the so called 'Zona Tortona'. Zona Tortona is a 3.5 million square feet area and has become the new fashion district in the West of Milan. Zona Tortona is home to some of the most exclusive and prestigious tenants including: Armani, Allegri, Belstaff, Brioni, Daks, Diesel, Esprit, Hugo Boss, Tods Group, Zegna, CIT Bagutta, Closed, Henry and Sons, The Hotel Nhow, Zara, and the Museum Arnaldo Pomodoro.
The redevelopment of Zona Tortona was conceived from a far-reaching vision for the area, and led by ESTATE FOUR's founder, Alessandro Cajrati Crivelli. Longstanding resolve and tenacious ambition led ESTATE FOUR to buy up an entire part of the city, where derelict warehouses lay bare, and create a village community for the creative sectors in Milan. Indeed it is largely thanks to the creative vision ESTATE FOUR developed for the area that the largest fashion district in the world was born.
ESTATE FOUR's latest project in Milan is 'Tortona 37', a mixed-use development with multipurpose spaces at the heart of Zona Tortona. Designed by award-winning architect Matteo Thun, this ambitious project constructed 300,000 square feet of studios, offices and showrooms from scratch, with 23-foot ceiling heights. It is an environmentally friendly scheme, employing biodegradable materials to create an ecological micro-city. Matteo Thun was also named in 'The Wallpaper* 150' - a list of the 150 most influential people in design over the last 15 years (September 2011 issue of Wallpaper* magazine).
Leading advertising brand Young and Rubicam have already made a section of this stylish complex their headquarters. Other high-profile tenants include major sports brand Puma, Liu-Jo, the Gianfranco Ferre Foundation and Digital Bros, to name a few.